Carré Mobility GmbH
Carré mobility operates for real estate platforms and their neighbourhoods taking a B2B2C approach
About Carre Mobility
Carre mobility is a mobility as a service platform that combines car-sharing, cargo bike sharing, bike sharing into an all in one platform.
Carre mobility operates for real estate platforms and their neighbourhoods taking a B2B2C approach
Customers/Users: Tenants
Carre mobility’s core centres around: Sustainability, Social, emission free and building a sense of community.
Problem
1. Low user engagement: Users are not actively engaging with the bike and cargo bike sharing services on the Carré mobility platform
2. High churn rate: Carré mobility is experiencing a notable churn rate among tenants, suggesting dissatisfaction or difficulties in retaining users on the platform.
Proposed Solution
1. Conduct user interviews: To identify pain points, understand user needs, validate assumptions, gather feedback on specific features, discover unmet needs, build empathy and inform design decisions.
2. Conduct customer research: To understand user demographics, behavioural insights and guide marketing and communication strategies.
Implemented Solution
1. User Onboarding Optimization: Redesigned the mobile app with an inclusion of an intuitive onboarding flow to improve user understanding, user engagement and reduce churn.
2. Enhanced Sustainability Education: Develop a targeted sustainability education campaign within the app.
3. Seamless Reservation Process: Streamline the car-sharing reservation process for a more efficient experience.
4. Account Setup Simplification: Simplified the account setup process to reduce drop-offs,
5. Churn Rate Analysis: Investigated reasons for the high churn rate and implement retention strategies.
Current App Design
Current mobile app design doesn't have an onboarding flow and as such, presents several challenges to users.
These challenges include:
1. Lack of Guidance
2. Unawareness of Key Features
3. Complex Navigation
4. Reduced User Engagement
5. Difficulty in Setting Preferences
6. Ineffective Communication
7. Missed Opportunities for Engagement
